Privacy Policy

1) Introduction and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is EasyBuy GbR, Goethestraße 8, 34308 Bad Emstal, Germany, Tel.: 015754102781, Email: easybuy-allgemein@web.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

To host our website and display the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. This processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long cookies are stored in your web browser's cookie settings overview.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the event of consent being given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 WhatsApp Business

We offer you the opportunity to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business Version" of WhatsApp.

If you contact us via WhatsApp regarding a specific transaction (for example, a placed order), we will store and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (b) GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) so that we can assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used solely to respond to your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company, Meta Platforms Inc., in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR by accepting the WhatsApp Terms of Use upon first use of the app on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and further processing and use of data by WhatsApp, as well as your rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.

5.2 When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is related to a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account

Pursuant to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address above. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that prevent this, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally. We use the so-called double opt-in process to send the newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range, as those you have already purchased. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.

You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time, with future effect, by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Klaviyo

Our email newsletter is sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

7.4 Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

7.5 Product availability notification by email

For temporarily unavailable items, you can sign up to receive email product availability notifications. We will send you a one-time email notification about the availability of the item you have selected. The only mandatory information required to receive this notification is your email address. Providing additional information is voluntary and may be used to contact you personally. We use the so-called double opt-in process to send emails, which ensures that you only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this statement.

7.6 Shopping cart reminders by email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. Providing additional information is voluntary and may be used to contact you personally. We use the so-called double opt-in process to send emails, which ensures that you only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR to send you a shopping cart reminder. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this policy.

7.7 Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period via a suitable communication channel (e.g., by post or email) within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 When ordering age-restricted goods, we ensure, in accordance with applicable youth protection laws, that you have reached the legally required minimum age for the goods in question. We use an age verification process to ensure your personal identification (age verification) and, if necessary, authentication. For this purpose, we use the Ident-Check service provided by DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn.

For the purpose of verifying the required minimum age, some of your personal data will be transmitted to the aforementioned service provider. This data processing is carried out in accordance with Art. 6 (1) (f) GDPR, based on our overriding legitimate interests in ensuring a service that complies with youth protection laws and, furthermore, to comply with statutory provisions on youth protection.

8.3 JTL

For order processing, we use the following provider: JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany

Your name, address, and any other personal data, if any, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR solely for the purpose of processing your online order. Your data will only be passed on to the extent that this is actually necessary for processing your order.

8.4 Transfer of personal data to shipping service providers

- German postal service

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.

The consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.
- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

The consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.

8.5 Use of payment service providers (payment services)

- Amazon Pay

This website offers one or more online payment methods from the following provider: Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg

If you select a payment method from the provider that requires you to make an advance payment (e.g., credit card payment), the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Apple Pay

If you choose to use the "Apple Pay" payment method offered by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you will need to enter a previously specified code and verify your payment using your device's "Face ID" or "Touch ID" feature.

For payment processing, the information you provided during the ordering process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. This encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment.

If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely eliminates any personal identification. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac."

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com /de-de /HT203027
- giropay

This website offers one or more online payment methods from the following provider: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method that requires the provider to pay in advance (such as purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), the provider will check whether the payment option you have selected can be granted in light of payment and/or default risks.

In addition to provider-internal criteria pursuant to Art. 6 (1) (f) GDPR, identity and creditworthiness information from the following credit agencies may also be taken into account when making a decision on the application:

https://cdn.klarna.com /1.0 /shared /content /legal /terms /0 /de_de /credit_rating_agencies

The credit report may contain probability values (so-called scores). To the extent that scores are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used in the calculation of the scores.

You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to make an advance payment, the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method that requires us to pay in advance, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted in view of payment and/or default risks.

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

On this website, you can choose from one or more online payment methods from the following provider: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

9) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These can be used to record, collect, and analyze simple actions such as visitor traffic. The information generated by the cookie and/or web beacon (including your IP address) about your use of the website is typically transferred to a Google server and stored there. This information may also be transferred to Google LLC servers in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on Google's behalf. All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10) Web analysis services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to you.

The information is transferred to Google servers and processed there. This may also involve transferring data to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/ , https://policies.google.com/privacy ?hl=de &gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de . For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Tag Manager

This website uses “Google Tag Manager”, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service perform any independent data analyses. However, when you access a page, Google Tag Manager transmits your IP address to Google, which may store it there. Transmission to Google LLC servers in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information about Google Tag Manager can be found at https://policies.google.com/privacy?hl=de &gl=de .

10.3 Hotjar

This website uses the web analysis service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with clear personal data collected in other ways.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10.4 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

11) Retargeting/remarketing and conversion tracking

11.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta").

If you click on an ad placed by us on Facebook and/or Instagram, a parameter is added to the URL of our linked page using "meta pixels." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself.

This allows Meta to define visitors to our online offering as a target group for displaying advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called "custom audiences").

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called “conversion tracking”).

The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile and allowing Meta to use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your browser which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have given Google your consent to link your internet and app browsing history with your Google Account and to use information from your Google Account to personalize ads that you view on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of the individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain features of this website may not be available or may only be available to a limited extent if you deactivate the use of cookies. Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.4 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform, operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads relevant to users, improve campaign performance reports, or to prevent you from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. GMP can also use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if you see a GMP ad and later visit the advertiser's website using the same browser and make a purchase through that website. According to Google, GMP cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server.

We have no influence on the scope and further use of the data collected through the use of this tool by Google and therefore inform you according to our current state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. When using GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

You can find the privacy policy of GMP by Google here: https://www.google.de/policies/privacy/

11.5 TikTok pixels

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

If you have accessed our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address if applicable, is read using tracking technology in order to record and evaluate user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on user behavior on our website after being redirected from an advertisement, which we use to optimize our offering.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

12) Page functionalities

12.1 Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

If you are logged into an existing user profile on the provider's social network, information about interactions via the plug-ins will also be published there and displayed to your contacts. You can revoke your consent at any time by deactivating the activated plug-in by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

12.2 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plugins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR does your browser establish a direct connection to the provider's servers. Regardless of whether you log in to an existing user profile, a certain amount of information about your device (including your IP address), your browser, and your page browsing history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions with the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

12.3 Pinterest plugins

Our website uses plugins from the social network of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

These plugins allow you to interact directly with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Data may also be transferred to: Pinterest Inc., USA.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

12.4 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive maps and geographical information visually. Using this service, you will be shown our location and it will be easier for you to find us.

As soon as you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data is assigned directly to your account. If you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage, and evaluation are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research, and/or tailoring Google websites to meet your needs. You have the right to object to the creation of these user profiles; you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps, and thus also the map display on this website, can then no longer be used.

To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection option described above.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.5 Adobe Fonts (Typekit)

This site uses so-called web fonts from the following provider for the uniform display of fonts: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA.

When you visit a page, your browser loads the required web fonts into your browser cache to correctly display text and fonts and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data during the connection with the font provider will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

12.6 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

12.7 Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA

With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (such as a newsletter recipient opting out) are automatically stored on Shopify, and on the other hand, new contact data generated through contract conclusions on Shopify are automatically transferred to the Mailchimp email lists.

In the first case, data processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising recipients and the efficient observation of legally significant status changes.

In the second case, after the conclusion of a contract on Shopify for inclusion in the Mailchimp list, the user's first and last name, address and email address, together with transaction-related information (purchase amount, time and date of purchase), will be transferred to Mailchimp by ShopSync exclusively on the basis of the user's express consent in accordance with Art. 6 (1) (a) GDPR.

ShopSync does not store or retain any data transferred this way after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using Secure Socket Layer (SSL) technology, and all transferred information remains encrypted during the synchronization process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://www.shop-sync.com/privacy-policy

13) Tools and Other

13.1 - DATEV

To handle your accounting, we use the cloud-based accounting software service of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany.

The provider processes incoming and outgoing invoices and, if applicable, our company's bank transactions in order to automatically record invoices, match them to the transactions, and create financial accounting in a semi-automated process.

If personal data is also processed, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions.
- Lexware Office

For accounting purposes, we use the cloud-based accounting software service of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.

If personal data is also processed, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions.
- sevDesk

For the completion of accounting, we use the cloud-based accounting software service of the following provider: sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, Germany

If personal data is also processed, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6 (1) (f) GDPR.

13.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed when you visit the page in the form of an interactive user interface, where you can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. By using the tool, all cookies/services that require consent will only be loaded if you grant the corresponding consent by checking the appropriate boxes. This ensures that such cookies are only placed on your device if you have granted your consent.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis us as the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of the processing and – where applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

As of: October 21, 2025, 6:56:09 AM

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